New logo design

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LD&B is a local (Virginia) insurance and financial planning provider delivering flexible and affordable insurance and financial planning solutions for both individuals and businesses. The company was in need of a brand revitalization which included a shorter name (moving away from the longer “Layman, Diener & Borntrager Insurance Agency”) and a new logo. I worked with Gravity Group to develop a revitalized logo that would better reflect the company’s unique brand attributes.

We were looking for a treatment that represented stability and strength but that would still represent LD&B’s strong community focus. We also wanted to create some continuity with the old logo (color or some basic elements).

Here are some keywords and phrases that informed the logo development process:

  • Stable
  • Reputable
  • Community-focused / Firmly rooted in the community
  • Trusting
  • Partner
  • Caring
  • Education, not sales

Focus phrases:

  • Plan for your tomorrow today
  • By your side as life happens